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Anant Brand Ambassador ‘Sonam Kapoor’: Today’s Star, Tomorrow’s Legend, Eternal Diva |
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A classical beauty with a contemporary mindset. A graceful actress and an accomplished
artiste. A star daughter and an acting star. Sonam Kapoor has shown in the few years
she has been in the limelight that she is all this and more. |
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Daughter of one of Hindi cinema’s most successful stars (and a global face today
after the success of the Oscar winning Slumdog Millionaire),Anil Kapoor , Sonam
was not launched into Hindi films in the conventional way by her father. Instead
she underwent a tough apprenticeship under one of Hindi cinema’s remarkable talents
Sanjay Leela Bhansali, assisting him in the direction of his landmark movie Black.
It was Bhansali who cast Sonam as the ethereal lead, Sakina, in his romantic tale
Sawaariya . Debuting opposite Sonam was another Kapoor from another famous film
family, Ranbir, son of Rishi and Neetu Kapoor. While the film was not as successful
as others by Bhansali, Sonam was noticed and how. The hard to please critics were
bowled over by Sonam’s talent and screen presence. Calling her “gorgeous”, rediff.com
praised the “agility to her movement, a fluidity to her style”. Subhash K. Jha,
the respected film analyst, compared her to ‘Nutan in "Bandini", Aishwarya in "Hum
Dil De Chuke Sanam" and Waheeda Rehman in "Pyasa"’.
Sonam continued to win the accolades with her second film, “Delhi-6”. Rajeev Masand,
one of India’s best-known film critics called her the “revelation” of the movie,
gushing “She's a firecracker performer, instinctive and uninhibited in what isn't
even a conventional female lead.” International recognition was quick to follow
with The Hollywood Reporter, the trade bible of Hollywood, selecting Sonam as the
only Indian representative of its inaugural “Next Generation: Asia Class of 2009”
in its special issue devoted to Asia, thus officially anointing her as the face
of the Indian industry.
Sonam’s appeal cuts across all age groups and geographies. Perhaps this is the reason
why brands of all persuasions have lined up at her doorsteps. Sonam, though, has
been extremely selective in her choice of endorsements refusing to sign on the dotted
line for any brand that is not in keeping with her ethos. In 2009, became the face
of the new generation for L’Oreal thus joining the worldwide ranks of the likes
of Aishwarya Rai, Penelope Cruz, Scarlett Johansson, Beyonce and Eva Longoria. She
also became the ambassador for the Gem and Jewellery Council of India, an apt choice
for someone who manages to effortlessly blend the traditional with the modern. Sonam
also currently endorses perhaps the world’s most famous brand of writing instruments
-and luxury products- Mont Blanc. Of course, what makes this one most special is
that she endorses it jointly with her father, Anil, and had the opportunity to be
in front of the camera with him, if only for the shoot of the ad.
Sonam’s commitment to the art and craft of cinema continues unabated. She has recently
started shooting for Aisha, loosely based on Jane Austen’s famous Emma. Anil Kapoor
was spurred into producing the movie driven by his daughter’s passion for Jane Austen.
She is also slated to appear in 2010 alongside another emerging star Imran Khan
in the uniquely titled I Hate Love Stories. Sonam was recently quoted as saying
that she loved the music of popstar Lady Gaga. Now in who else would you find an
ability to navigate the complex social worlds of Jane Austen as well as the ability
to groove to the ultra modern music of contemporary pop?
No wonder, then, that Sonam Kapoor is today one of the brightest young stars in
the Hindi movie firmament, looking to a dazzling future, even as she embodies all
that is great and good about Hindi cinema’s glorious past. |
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